Service Marketing Queen Zaria Brand

Question: Discuss about theService Marketing for Queen Zaria Brand. Answer: Introduction: As a young breast cancer survivor, life changed a whole lot for Kamya Ghose. Life was never the same again for her. After her diagnosis, things became extremely difficult. After her surgery, life did not go back to normal. She even felt lonely and isolated. As she was looking for lingerie that could fit her, she further faced more challenges. She struggled to find bras after her operation. There was need for her to regain confidence in her body and to feel and look sexy again. After the emotional turmoil, Kamya decided to develop a lingerie line which dealt with the niche market of those who had survived breast cancer. Her lingerie line did not target the whole market, but exclusively targeted women who had had surgery related to breast cancer. She decided to introduce braziers that fit the survivors, look sexy, comfortable and is specifically made for them. Queen Zaria Brand Queen Zaria brand should offer services that will match the needs of those who have undergone mastectomy. First of all, the company should avoid using the underwire while making the braziers because the underwire is mostly located at the point where the mastectomy scar is. As a result, the underwire could hurt someone who has undergone mastectomy because of the pressure points. However, they can also make a provision of braziers with the underwire to enhance maximum support of the breast forms (Riad, 2011, p. 373). Secondly, the company should adjust the traditional shapes of bras. Thirdly, the company should use stretching fabrics to accommodate those who have had mastectomy on only one side. These bras are normally made from stretch material to enable flexibility so that they do not limit the breast forms used in mastectomy. Fourth, the company should add plus sizes (Crompvoets, 2009, pp. 75-93). Some of the steps that Queen Zaria brand needs to take to ensure excellent word of mouth at the point of customer contact include; first, the company needs to access target influencers. They should communicate to influencers in their market, such as activists, journalists, bloggers or even public figures who are normally heard by a large group of people, especially on television. The company can for example hold a talk show with one of the journalists in a popularmedia house (Sernovitz, Godin Kawasaki, 2010, p. 98). Secondly, Kamya and the other members of the managing team can create occasions where they can expose their products to the general public such as a general trial day. In this, they can make the occasion open to the whole public, with a specification of the breast cancer survivors and they can be allowed to tag along with them a friend or a family member. In these forums the people are taught on the importance of putting on lingerie after mastectomy and even how to put o n the lingerie. Through this, the company will have communicated by word of mouth to their customers (Li, Lin Lai, 2010, pp. 294-304). Thirdly, the Queen Zaria brand can promote and make a follow up with their clients after a sale. They can call the client and ask them how they feel when using the product, or send them a message and give them room for feedback. Some of the reasons why digital marketing may not work well for all segments being targeted by Queen Zaria brand include; some people may face the challenge of slow internet connections especially if the company uses too complex websites which might easily make the clients feel bored (Nadaraja Yazdanifard, 2013, p. 213) . Another reason is that the clients may lack trust in Queen Zaria brand because in the digital marketing sector, there are many people who are fraudsters and this destroys the image of reputable companies like Queen Zaria. Digital marketing may not work well because since the products of Queen Zaria brand are displayed online, some companies tend to copy their product lines because in most cases the products can be copied electronically (Wind Mahajan, 2012, p. 133). As much as Queen Zaria brand uses digital marketing, it is also important to incorporate traditional marketing methods in their marketing strategy. Traditional marketing refers to marketing products via televisions, radios, newspapers or by moving door to door. Some of the ways that the company can use to carry out traditional marketing are as follows; first, the company can deploy some of the members of the sales and marketing department to visit the cancer wards in hospitals. Here they can access patients who are recuperating after surgery and tell them about their lingerie. They can also go to hospitals where cancer survivors go for therapy and checkup. Here again they can access patients who have undergone various surgical procedures and are seeking emotional help and they can be part of their emotional well-being by selling them lingerie that will make them feel and look more sexy (Shani Chalasani, 2013, p. 89-93). The company can also market their products on newspapers whereb y they can send the photos of their models to various newspaper agents and then the pictures are printed in their newspapers and sold to various clients. Through this, the information about Queen Zaria brand can reach diversified audiences and even breast cancer survivors. They can equally use radios and televisions to advertise their lingerie and this reaches their target audience in Melbourne and they are sure that the information cannot be copied by fraudsters. Queen Zaria brand can book radio and television shows where they carry out their advertising. They can inform the public on how they can use the lingerie meant for mastectomy survivors, how they can acquire them and how they can keep them clean after acquiring them (Schmitt, 2014, pp. 53-67). Conclusion It is important for the breast cancer survivors to feel and look normal again after undergoing reconstructive surgery in order to help them so that they do not face prejudice. It is complicated going through the cancer survival process. Just like Kamya, many young women suffer as they look for lingerie that fits them after undergoing mastectomy. Some fashion houses recommend that they put on sportswear which is very uncomfortable. Thanks to companies such as Queen Zaria brand which caters for the needs of breast cancer survivors, they can still look fashionable. They manufacture the ideal lingerie for these survivors which make them feel and look sexy again, and help them regain their confidence by making braziers that do not hurt them and enhance their asymmetrical look. These companies need to embrace proper marketing techniques to enable them reach their niche market. Some breast cancer survivors feel shy about their situation and therefore continue to suffer in silence. It is the refore important to reach them through methods that will be empowering to them. Queen Zaria brand can access this niche market through either traditional marketing or digital marketing. Some of the traditional marketing methods are advertising through televisions, radios or newspapers while digital marketing is where the products are advertised online. The marketing strategy is important because through this they can assist many women who are suffering and at the same time sell their products as they make enormous profits. References Crompvoets, S., 2009. Comfort, control or conformity: women who choose breast reconstruction following mastectomy. Health care for women international. Li, Y. M., Lin, C. H., and Lai, C. Y., 2010. Identifying influential reviewers for word of mouth marketing. Electronic Commerce Research and Applications. Nadaraja, R. and Yazdanifard, R., 2013. Social media marketing: advantages and disadvantages. Center of Southern New Hampshire University. Riad, C.M., 2011. Breast prosthesis form. U.S. Patent Application no. 30. Schmitt, B., 2014. Experiential marketing. Journal of marketing management. Sernovitz, A., Godin, S. and Kawasaki, G., 2010. Word of mouth marketing: how smart companies get people talking. Kaplan pub. Shani, D., and Chalasani, S., 2013. Exploiting niches using relationship marketing. Journal of Services Marketing. Wind, Y. J., and Mahajan, V., 2012. Digital marketing: global strategies from the worlds leading experts. John Wiley sons.

Report Of Information Essays - Geography Of California, Rialto

Report Of Information This report is about the 3rd Annual Fall Festival Of Music, Held at Eisenhower High School, Ca. It was a local tournament at the end of marching band season. Some kids came to win, some to hope, and some to work. The primary reason for this tournament was to raise money for the Eisenhower Golden Eagle Alliance. Many bands from their respective High-Schools came to the tournament. All of them local bands, from the surrounding cites. Bands came from schools such as, Banning High School, San Gorgonio High School, Colton High School, Rialto High school, and many others. This small tournament was for the bands who, at the end of the season, looking for another trophy. There were favorites, and there were underdogs. The marching band from Colton High School was a heavy favorite, since the past years, have swept through tournaments, snatching away the sweepstakes trophies. The marching band from Rialto was not thought highly of. They, through the years, have had ups and downs, but lately the downs have outnumbered the ups. They came with a strong spirit; however this spirit only had 12 band members, which compared to their competition of 35 members, was very small. This all day event was led by student hosts, their parents, and two teachers, who came early in the morning to prepare to welcome their performing guests. Many of the students were escorts, guiding the bands around the school to practice, and to get in their places to march on the field on time. Other students were Judges Assistants, serving them food, and bringing them officials forms. The students parents served and sold food, novelty clothing, and other souvenirs. In the end, profits were made, bellies were full, and kids were satisfied. At the end of the competition, the students from the bands went home, some were happy, and some sad. Others still harbored school spirit, such as from the Band from A.B. Miller High School, who won second and third place trophies, but still cheered on their achievement. The most upset was Colton High school, who lost their sweepstakes trophies to San Gorgonio High School, a band no one really thought would win. Rialto lost their trophy to Banning High School, who laughed and jeered at their attempt at winning. "Better luck next year," was the saying of all the kids who left that day. This competition was held at our school to make money for our band. However, that was not the only reward we students attained from it. We gained a little more people skills, and learned that a winning streak can be broken, and that sometimes you just can't win. We also learned how to work together, and apprecieated the friendships we made in this program.

Steller Sea Lions essays

Steller Sea Lions essays In Alaska the Steller sea lions and the many other wild life there are diminishing. People ride on the ferry to get where they are going but to also see the wildlife. The sea lions are battling with the fishing industry to survive. The fishing industry is not the only factor affecting the wildlife in Alaska, but it play the largest role and contributes to the many effects that affect the life and could lead to a solution to control the problem. First of all, the steller sea lions are being affected by the conditions of their environment. Pollution, warmer waters, lack of food, nutritional stress and commercial fishing are disturbing the sea lions. It is expected that if the situation continues the sea lions could become extinct in 100 years. The younger sea lions that are not able to go down deep to get food are because the are to weak are dying off and make up less than 13 percent of the sea lion population. The warmer waters are favoring only some of the fish species so the variety of fish species is making it harder for the sea lions to find the fish they feed on. Commercial fishing is the biggest problem because it not only takes the fish away but can kill the sea lions by catching them in their nets. A solution to the decline of the sea lions could start with the Fishing industry. I think there should be limits on the amount of fish that can be harvested in a year. ...

Collocation Examples For English Learners

Collocation Examples For English Learners A collocation is made up of two or more words that are commonly used together in English. Think of collocations as words that usually go together. There are different kinds of collocations in English. Strong collocations are word pairings that are expected to come together, such as combinations with make and do: You make a cup of tea, but you do your homework. Collocations are very common in business settings when certain nouns are routinely combined with certain verbs or adjectives. For example, draw up a contract, set a price, conduct negotiations, etc. Collocation Examples Here are a number of common collocations in English: to make the bed I need to make the bed every day. to do homework My son does his homework after dinner. to take a risk Some people don't take enough risks in life. to give someone advice The teacher gave us some advice on taking tests. Verb Collocations Some of the most common collocations involve verb noun collocations used in everyday situations. Here are some examples of the types of verb collocations you will need as you continue learning English. to feel free Please feel free to take a seat and enjoy the show. to come prepared Make sure to come prepared for the test tomorrow. to save time You'll save time if you turn off your smart phone and concentrate on the lesson. to find a replacement We need to find a replacement for Jim as soon as possible. to make progress We're making progress on the project at work. to do the washing up I'll do the washing up and you can put Johnny to bed. Business Collocations Collocations are often used in business and work settings. There are a number of forms including adjectives, nouns and other verbs that combine with keywords to form business expressions.  Here are some business collocations for specific situations. to open an account Would you like to open an account at our bank? to forgive a debt Do you think the bank would forgive a debt? to land a deal We landed a deal worth $3 million. to key in a PIN Just key in your PIN at the ATM and you can make a deposit. to deposit a check I'd like to deposit this check for $100. hard-earned money Once you get a job, you'll know what hard-earned money really is. to close a deal I closed a deal on a new account last week. to write up a contract Let's write up your contract. counterfeit money Be on the lookout for counterfeit money in circulation. Common Expressions Collocations are often used as short expressions to describe how someone feels about a situation. In this case, collocations can be used in the adjective form, or also as emphatic expressions using an intensifier and a verb. Here are a few examples using some common  collocations: positively encourage someone to do something We'd like to positively encourage you to buy this stock. deeply regret the loss of someone / something I deeply regret the loss of your loved one. to be in an utter fury over something Tom's in an utter fury over the misunderstanding with his wife. to go to great lengths to do something He went to a great length to explain the situation. Learn more of these common expressions. Common Adjective CollocationsEmphatic Expressions - Strong Collocations Get a Collocation Dictionary   You can learn collocations from a number of resources. Academics and teachers like to use collocation databases to help study common collocation uses. However, for students one of the best tools is a collocation dictionary. A collocation dictionary is different from normal dictionaries in that it provides you with collocations commonly used with key words rather than a definition. Here is an example of a few of the collocations used  with the verb progress: Progress Adverbs: nicely, satisfactory, smoothly, well  - You are progressing smoothly in this course.| further -  As you further progress, you will learn more.  Verb Progress: fail to -  Hes failing to progress at work.Prepositions: beyond -  She failed to progress beyond high school.  | from, through -  Students should progress from this class with an improved knowledge of the subject.  I highly recommend using the Oxford Collocations Dictionary for Students of English published by Oxford University Press to begin using collocations as a means of improving your vocabulary skills in English.

A Discourse Community jail inmates and those who visit them Essay

A Discourse Community jail inmates and those who visit them - Essay Example As John Wideman put it in his seminal book, a person visiting a prison "is forced to become an inmate . . . subject to the same sorts of humiliation and depersonalization . . . made to feel powerless, intimidated by the power of the state" (p.52). Yet this process of making visitors feel like prisoners paradoxically brings about a sense of community between visitor and inmate that might not otherwise exist.I visited my mother's boyfriend in prison for three years. He had been wrongly convicted and was in a state jail that seemed to attempt to make it very difficult for people to visit the prisoners in comfort. First of all, the criminal background of the person visiting needed to be checked before you could be put on the prisoner's visitor list. In an ironic reversal from the normal of role of prisons, to enter on e as a visitor one could not have a criminal record. Yet at the same time, once you had been passed as non-criminal (or at least never having been convicted of a criminal o ffense) you were then searched quite extensively before being allowed in.The visitors were forced to wait for more than an hour in a quite depressing and dirty waiting-room. The "discourse" that they took part in was one of silence at this point.

Online Retailing Case Study Example | Topics and Well Written Essays - 750 words

Online Retailing - Case Study Example Dell Inc makes direct sales or direct marketing in the market place so as to keep up with the pace of the competitors. By these means, Dell ha managed to follow up the changes in the customer preferences and the change in technology and as a result, the company has managed also to build a long term customer firm relationship hence increasing customer confidence and satisfaction, consumer loyalty and client profitability in a price valuable way, Dell (1999). The success of Dell Corporation is based on successful research in market segmentation, positioning and other aspects of business success. Successful segmentation has placed Dell Inc at an advantaged position with the opportunity to make moves towards every client in each segment and to enhance customer relationship. Market segmentation is the foundation of Dell marketing operations, and through these segmentations, the Dell Corporation establishes its positioning and changes its offers for every segment's client. Segmentation is significant constituent of virtual integration with clients, and the finer the segmentation the better it is for the company to predict the client needs and timing, Dell (1999). Coordination between suppliers and other aspects is enhanced by coordination of flow of strategic This is the client relationship manageme... in view of the fact that what the company does is an ideal example of direct marketing (Huff et al 2000). Through extensive research, Dell Inc was able to prepare this project. Through these connections, the market share has greatly increased and the major contributors to thus success are; Customer Relationship Management and Direct Marketing (online retailing). Relationship Marketing The operations of Dell are based op three important aspects of marketing and segmentation. This enables the execution of a relationship marketing strategy. They are; Small enterprises and Home customers, Larger corporate clients (Relationship Customers) and the public sector. It has been the tradition of Dell using the terminology 'relationship marketing' to define its segmentations (Huff et al 2000). For this reason, each segment is treated differently and customized to the specificity of their needs. Marketing Communication Dell Inc uses two main communication modes in its marketing strategy that is; the internet and calls. During operations, sales and telephone services are allocated to the representatives of the departments to individual relationship customers, while every sales representative is committed to on one client, Dell Computer Corporation Annual Report (2002). On record, employees worked extra hard to maintain Boeing's 140 000 personal computers. Their websites are customized to ensure faster and reliable communication between the company and customers in terms of placement of orders, and are on line 24 hour a day. The Information Technology department has improved other functions like support, accounting and planning module to assist clients. Conclusion Immediately after Dell adopted

The business world Essay Example for Free

The business world Essay The business world we live in today is a â€Å"dog eat dog† world and there is no such thing as slowing down anytime soon. If you rest that means you may fail because there is always someone or a company thinking and creating new ideas or products all the time that may be better than your current ideas or products. That is why many companies have adopted an entrepreneurial culture to help survive and thrive in today’s marketplace (Ryan May). There are four main reasons why entrepreneurial companies seek innovation in today’s marketplace; Independent action, Innovation, Competitive aggressiveness, and Risk taking. Independent action is a key factor for an entrepreneurial culture because it allows and encourages employees to create new ideas and then implement the changes that are needed to go forward with those ideas. These new ideas could and may lead to new products which in turn could lead to new revenues for the company. Independent action also triggers an internal need for people who need and want to be personally recognized for their hard work which pushes them to work harder. Innovation is the opportunity to create something from nothing or to expand a current idea into a better idea. Innovation can only take place when a company and its workers allow for the opportunity to create new ideas or theories. This is important in the business world in order to keep up with the times. Competition is where the strong will survive and where people will be the best that they can be. A competitive environment feeds into a person’s desire to always want to be the best against the best. This will allow for many new ideas and theories to be shared and created. Competition is what keeps a business alive and fresh because when a company because complacent they tend to become vulnerable and weak and then are easily surpassed or taken over by a competitor (Ryan May). Lastly, risk taking, is the aspect that every entrepreneurial company will have to face in order to be successful for a long period of time. This aspect is the hardest to overcome because it will involve a burden to the company initially by either the labor to create the new idea or product or the finances that will have to be put up in order to make the new product or idea a reality. That is why companies are gearing to have an entrepreneurial culture because it allows every individual in the company to feel important and significant which also leads to more creative ideas and theories.